Terminology

Public Viewing

By Michael Schubert | April 1, 2019

Germans are very free and easy about adopting English. I suppose we should be flattered, but sometimes the words get disoriented on their journey.

Mitdenken

By Michael Schubert | March 18, 2019

“Mitdenken” is a lovely little word in German, and difficult to translate. It implies conscientiousness and collaboration all in one.

Digitalisierung

By Michael Schubert | February 1, 2019

“Digitalization” is pidgin business English that may work when Madrid speaks with Stockholm but is unlikely to be understood in London, New York, or Sydney.

Vieraugenprinzip

By Michael Schubert | January 15, 2019

“Two heads are better than one,” we say. What we do NOT say is that “four eyes are better than two”! We count heads, Germans count eyes.